ABOUT 

A boutique creative and consulting agency, PURR Studio was born from a love for social media, branding, and content that makes an impact. Founded by Madison Woolley and Kaitlyn Rodriguez, we merge industry expertise with an innate understanding of digital culture to help brands craft elevated, high-performing content.

With years of experience across talent, brand, and agency sides, we bring a 360-degree approach to social strategy, content creation, and influencer marketing. Whether it’s producing scroll-stopping content, refining brand positioning, or executing strategic partnerships, PURR Studio is where creativity meets strategy - with results that speak for themselves.

What sets purr apart?

Madison’s 7+ years as a leading content creator and founder of fashion label 23rd & Madison have given her unparalleled expertise in branding, creative direction, and audience engagement.

Kaitlyn’s background in talent management, PR, and campaign execution ensures every project is seamlessly executed from concept to delivery. Together, we offer brands insight, creativity, and execution they wouldn’t typically have direct access to.

Our clients span luxury beauty, fashion, and high-end hospitality, from YSL Beauty to premium boutique hotels. At PURR Studio, we elevate brands with content that feels aspirational yet authentic, strategic yet effortless.

our services

  • From high-impact influencer content to bespoke UGC, PURR Studio delivers chic, engaging, and strategic content that hits.

    With Madison’s expertise as a content creator with over 1M in reach and a track record of long-term partnerships with luxury brands, and Kaitlyn’s deep understanding of campaign execution and brand positioning, we craft content that is both visually stunning and strategically aligned.

    Whether you’re looking for influencer-led content featured on Madison or Kaitlyn’s platforms, or high-quality UGC tailored for your brand’s social channels, we offer a seamless, results-driven approach to content creation.

  • Podcast ads on Girl Code are host-read, making them more personal, authentic, and engaging than traditional ad placements.

    Our unique approach to podcast advertising allows for creative flexibility, ensuring that each brand integration feels natural and engaging.

    For brands looking for maximum impact, we also offer bespoke cross-promotional packages, combining podcast advertising with strategic social media exposure. With placements across Madison & Kaitlyn’s personal accounts, as well as Girl Code’s platforms, our integrated approach ensures a well-rounded and high-performing campaign.

  • Exclusive, tailored, and led by industry insiders-our boutique consulting services are designed for brands, founders, and creators looking to refine their digital presence and strategy.

    With expertise spanning branding, social media strategy, and influencer marketing, we provide bespoke guidance to help you elevate your brand, sharpen your messaging, and make an impact in the online space.

    Whether you’re a business looking to craft a cohesive social identity, a founder wanting to step into the spotlight, or a brand navigating influencer partnerships, we offer insider knowledge you won’t find anywhere else.